Purple Octopus is a marketing agency for which I completed a full rebrand after the client expressed dissatisfaction with her existing design. She felt that the current branding didn’t accurately reflect the personality of her business and, in fact, was often mistaken for an energy provider.

To address this, I conducted research into the characteristics of octopuses, which are known for being playful, interactive, and caring creatures. Inspired by these traits, I sought to incorporate both the symbolism of the octopus and the color purple into the new design. From a popular Netflix documentary, I learned about the octopus's engaging and immersive nature, which led to the concept of an octopus wrapping around a finger.

This design not only symbolized the agency’s deep connection and full immersion with its clients but also naturally formed the letter "O" in the process. After illustrating the concept by hand and simplifying the symbol, I created a clean and modern logo that truly reflected the agency's ethos and personality.